Lesson 6: Master Retailer Audio Series
There are some specific dos and don’ts with regard to managing your staff and hiring the person for the job you need done. This isn’t about getting lucky. Luck is when preparation meets opportunity. Preparing yourself for the kind of support you need means preparing your self! What are the High Profit retailers doing that may be different? They are always recruiting from their network:
They hire people-people and teach them about products. They focus on consistent ongoing employee education. They have store policies and procedures, and stick to them. They don’t let the employees decide whether they will follow store procedures. They have the systems to provide the metrics to measure employee performance. They ask about or survey customer satisfaction. They are customer focused – not product focused. They recognize the generational differences.
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